Above the Fray

Our Picks of the Best Spring 2010 Video Lookbooks

Kim Saper / May, 25, 2010, 13:24 CST

We scoured the web and found our picks for the best video lookbooks this season

KATE MOSS FOR TOPSHOP SPRING 2010

“Nick Knight Shot Kate Moss in Her New Topshop Line;”

You Tube

With a penchant for breaking the bounds of fashion photography, Nick Knight directs this lookbook showcasing a new twist on Kate Moss’ distinctive combination of boho-chic and rock ‘n’ roll styles, as unveiled in Kate Moss for Topshop’s Spring 2010 Collection. While the free-spirited Moss dances in her delicate designs, Knight perfectly captures the breezy movement of the sheer, lightweight fabrics we crave for summer.  Feminine, romantic details top off the supermodel-approved pieces, ideal for a chic summer of day-to-night style.

WHITE HOUSE BLACK MARKET SPRING 2010

"White House Black Market Spring 2010 Lookbook"

Youtube.com, Channel whbm

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Spring 2010 trends are accessible to women of every age, lifestyle, and budget; as seen in the captivating lookbook for the mass-market retailer, White House Black Market.  The neutral-loving brand is perfectly aligned with contrasting black and white colors, sheer, lightweight fabrics, and easily-adaptable pieces – the critical wardrobe updates to navigate months of summer style.  This mood-boosting video highlights the fun, whimsical elements of a creatively-mixed, neutral look with a bare, white apartment as the sole background – proving this spring is your time to enter any room with eye-catching style.

TEMPERLEY LONDON CIRCUS ZOETROPE, SPRING/SUMMER 2010

“Temperley London Circus Zoetrope;”

Vimeo.com

Details: Glossyinc.com/legszoetrope.html

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You may need a little imagination to capture the full impression of the innovative, awe-inspiring video from Temperley London’s Spring/Summer 2010 collection, but the result is too rewarding to pass up. While the video presents a 2-dimensional view of using vaudevillian and circus-inspired imagery to represent the looks, the actual presentation is a series of film loops and projections on a 12-foot, rotating carousel – creating ten circus acts showcasing 15 Temperley designs.  The fascinating concept parallels the brand’s inspired and creative culture – a risk-taking venture we can only hope to see expanded in the fashion industries future presentations.

ANNA HOVET SPRING/SUMMER 2010

“anna hovet;”

Vimeo.com

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An inspirational video from newcomer Anna Hovet, a young designer in residence at the Chicago Fashion Incubator.  Her self-named brand launched in 2009 and is quickly gaining attention from fashion hot-shots; including Lucky Magazine, celebrity Jennifer Hudson, and the Chicago Tribune.  For such a young, inexperienced designer, this lookbook is surprisingly more creative and interesting than many well-known industry leaders, while displaying the style of an up-and-comer destined to make headlines in the years to come.

MANDATE OF HEAVEN SPRING 2010

“Spring Ten Show”

Vimeo.com

 

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The most “make-us-wanna-play-dress-up” lookbook we’ve seen, produced by under-the-radar brand Mandate of Heaven, seems to have found the perfect formula for an entertaining, creative, even fun-to-watch lookbook.  Beginning with the memorable voice of Tom Petty, the fast-paced switch between countless looks, and the overall party-like atmosphere of the patio-based runway, you can’t help but watch over-and-over, you may even be surprised to find new inspiration each time. This collection of one-of-a-kind, made-to-order, and hand-made pieces is produced in New York City by the ethically-concerned, playfully-stylish company.

CHRISTIAN LOUBOUTIN TAP DANCE

“THE MAKING OF DANCER IN A DAYDREAM WITH CHRISTIAN LOUBOUTIN;”

Youtube.com, Channel Fashionair19

Original Video: Fashionair.com (down for maintenance, 5/20/2010)

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While Fashionair.com is out of business, you can see the rehearsal footage of the memorable tap-dance performance by the one-and-only Christian Louboutin on youtube (the official footage is only available on Fashionair.com).  Along with two dancers happily tapping away in their red-soled, skyscraper heels, Louboutin proves his artistic talent through more than the fashion industry he dominates.  If we knew we could tap-dance in Louboutin heels like that, we’d have signed up for lessons years ago.

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