Since 1837, the French high-fashion house has been synonymous with luxury and elegance.
The international brand's signature silk scarves are by far the most iconic items from the Hermès collections of leather goods, fragrances, ready-to-wear clothing and accessories. 
J'aime Mon Carré, or I Love My Scarf, is a new, cutting edge website dedicated to the Paris-based line's silk goods. Showcasing photos of real girls in Paris, London, Tokyo and New York wearing Hermès silk scarves in a way that showcases their personal style, the website is a keen maneuver for keeping the legendary brand au courant and hip with the new generation of chic women. In addition to images and videos of girls around the world wearing their scarves, J'aime Mon Carré includes instructional knotting cards that teach readers how to tie their own Hermès scarves in a variety of different ways. Très chic.
